Business – International Business

The programme enables students to gain basic knowledge in the fields of economics, business administration and intercultural management with a focus on relevant international dimensions. The programme is distinctive in its integration of practical business skills with global concerns and cultural awareness, thus equipping students well for their future careers in any modern company or organisation. The course content can be clustered into four fields of study: Economics & Law (Accounting, Marketing, Sales, Controlling, Finance, Business Law, etc.) International Business (Marketing, Strategic Management, Production and Logistics, etc.) Intercultural Management (e.g. Cultural Intelligence, Leadership, Teamwork, Communication, Negotiations, Country Profiles, etc.) International elective courses in the subfields mentioned above The programme follows a practice-integrated dual study format. Each semester consists of one academic (theoretical) phase at the university and one practical phase at a partner company, which alternate on a regular, quarterly basis. A defining feature of the dual study programme is the contractual employment of students by a partner company for the entire duration of the programme. This ensures the systematic integration of academic studies and professional practice. For international students, the programme offers a structured pathway combining higher education with regular employment in Germany. During the phases in the partner company, students rotate between different departments and are given the opportunity to experience the practical application of the theory learnt in the theoretical phases on campus. This combination of an internationally-oriented business education coupled with the application-oriented phases with the dual partner defines the unbeatable uniqueness of this programme! Graduates are employed in various functional areas of work, usually with an international component and very likely in the company in which they received their training (takeover rate: 80%), or in one of the hundreds of small and medium‑sized companies that form the backbone of the Black Forest region as a thriving economic system in which deep expertise, spirit of innovation, artisanal precision and high-technology traditionally come together. Students can look forward to interesting projects, high quality teaching, close mentoring and early management responsibility combined with a monthly payment adequate for rent and living expenses!