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Hochschule der Medien Stuttgart

About the Program

The Minor Programme Advertising focuses on the planning, design and production of communications in advertising. It covers the relevant areas on the path from the "first idea", via visual design, to the production and dissemination of the finished product. With the specializations Analysis & Strategy, Design & Advertising as well as Publishing & Production, students learn about all the phases which are important in the conception, publishing and distribution of printed and digital media, including mobile web apps. During one semester, students become familiar with the most important methods in the areas of research, analysis and marketing, and will gain insight into the strategies and psychology of market communication. Alongside this, they become acquainted with the various processes involved in creative design such as design trends, photography and interaction design.
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The Minor Programme Advertising focuses on the planning, design and production of communications in advertising. It covers the relevant areas on the path from the "first idea", via visual design, to the production and dissemination of the finished product. With the specializations Analysis & Strategy, Design & Advertising as well as Publishing & Production, students learn about all the phases which are important in the conception, publishing and distribution of printed and digital media, including mobile web apps. During one semester, students become familiar with the most important methods in the areas of research, analysis and marketing, and will gain insight into the strategies and psychology of market communication. Alongside this, they become acquainted with the various processes involved in creative design such as design trends, photography and interaction design.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Advertising

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Frequently Asked Questions

Quick answers about Advertising at Hochschule der Medien Stuttgart

Is Advertising at Hochschule der Medien Stuttgart taught in German or English?

This Other programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Advertising programme cost?

1.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Advertising at Hochschule der Medien Stuttgart?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Advertising?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule der Medien Stuttgart — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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