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Hochschule für angewandte Wissenschaften Ansbach
Bachelor German + English Social Sciences

Applied Business and Media Psychology

Bachelor of Science (B.Sc.)

About the Program

The Bachelor's degree programme in Applied Business and Media Psychology (AWM) focuses on specific knowledge and skills from the fields of business and media studies in addition to the relevant fundamentals of psychology. The main aim is to promote interdisciplinary skills in the fields of business and media psychology. The programme addresses the interdisciplinary interface between psychology, business and media to meet the requirements of the modern labour market. It trains interdisciplinary experts with structured and analytical thinking to design economic business and media offers, implement them and optimize them using psychological expertise. The programme prepares students to work as business and media psychologists in various fields. It is important to note that this is not a traditional psychology degree and does not provide qualification for dealing with mentally ill people.
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The Bachelor's degree programme in Applied Business and Media Psychology (AWM) focuses on specific knowledge and skills from the fields of business and media studies in addition to the relevant fundamentals of psychology. The main aim is to promote interdisciplinary skills in the fields of business and media psychology. The programme addresses the interdisciplinary interface between psychology, business and media to meet the requirements of the modern labour market. It trains interdisciplinary experts with structured and analytical thinking to design economic business and media offers, implement them and optimize them using psychological expertise. The programme prepares students to work as business and media psychologists in various fields. It is important to note that this is not a traditional psychology degree and does not provide qualification for dealing with mentally ill people.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Business and Media Psychology

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Frequently Asked Questions

Quick answers about Applied Business and Media Psychology at Hochschule für angewandte Wissenschaften Ansbach

Is Applied Business and Media Psychology at Hochschule für angewandte Wissenschaften Ansbach taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Applied Business and Media Psychology programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Applied Business and Media Psychology at Hochschule für angewandte Wissenschaften Ansbach?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Applied Business and Media Psychology?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für angewandte Wissenschaften Ansbach — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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