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Fachhochschule Macromedia
Bachelor English Social Sciences

Brand Management

Bachelor of Arts (B.A.)

About the Program

At the Macromedia University of Applied Sciences, the Brand Management programme focuses on contemporary brand management and the interaction of complex brand architectures. Students learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans. The program includes modules such as Campaigning and Crossmedia, Performance Marketing and Social Media, and Media Planning and Targeting.
Show the original English text
At the Macromedia University of Applied Sciences, the Brand Management programme focuses on contemporary brand management and the interaction of complex brand architectures. Students learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans. The program includes modules such as Campaigning and Crossmedia, Performance Marketing and Social Media, and Media Planning and Targeting.

Application Requirements

* Tanınmış lise bitirme belgesi
* İngilizce dil yeterlilik belgesi

Language Requirements

* TOEFL iBT: 120 üzerinden 72
* IELTS: 9 üzerinden 6.0
* Veya eşdeğer yeterlilikler

Required Documents

* gerekli_belgeler: onaylı lise diploması, dil yeterlilik belgesi (TOEFL veya IELTS), özgeçmiş (CV), motivasyon mektubu, geçerli pasaport fotokopisi
* diğer_detaylar: Öğrenci Danışmanlık Hizmetleri üyesi ve/veya bir profesör ile kişisel mülakat (45-60 dk, genellikle Skype üzerinden)

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Brand Management

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Frequently Asked Questions

Quick answers about Brand Management at Fachhochschule Macromedia

Is Brand Management at Fachhochschule Macromedia taught in German or English?

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Brand Management programme cost?

5.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Brand Management at Fachhochschule Macromedia?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Brand Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Fachhochschule Macromedia — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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