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Hochschule Schmalkalden
Master German Computer Science

Digital Marketing

Master of Science (M.Sc.)

Hochschule Schmalkalden Location: Schmalkalden

About the Program

In times of advancing digitalization, this Master's degree teaches students skills that enable them to make marketing decisions using technical possibilities. In-depth knowledge of the fields of marketing, business informatics, communication design and media production is taught. During the course, students acquire in-depth knowledge of online and social media marketing as well as performance marketing. Students deal with various digital strategies, deepen their knowledge in the field of customer experience management and assess and create user interfaces. The aim of the course is to impart comprehensive skills that enable students to meet practical requirements professionally and responsibly. They acquire the necessary knowledge and skills to analyze and solve marketing challenges in the context of new media in a goal-oriented manner. The Master's in Digital Marketing has a special, highly topical profile within Germany thanks to the teaching of extensive design-oriented skills and its connection to the Faculty of Computer Science. After completing the compulsory area, students can deepen their skills in one of the following profile lines: Business Informatics profile line (focusing on management processes in the service sector, smart services, IT consulting) or Media profile line (focusing on media production skills, particularly in 3D content creation, immersive media and studio video production).
▶ Show the original English text
In times of advancing digitalization, this Master's degree teaches students skills that enable them to make marketing decisions using technical possibilities. In-depth knowledge of the fields of marketing, business informatics, communication design and media production is taught. During the course, students acquire in-depth knowledge of online and social media marketing as well as performance marketing. Students deal with various digital strategies, deepen their knowledge in the field of customer experience management and assess and create user interfaces. The aim of the course is to impart comprehensive skills that enable students to meet practical requirements professionally and responsibly. They acquire the necessary knowledge and skills to analyze and solve marketing challenges in the context of new media in a goal-oriented manner. The Master's in Digital Marketing has a special, highly topical profile within Germany thanks to the teaching of extensive design-oriented skills and its connection to the Faculty of Computer Science. After completing the compulsory area, students can deepen their skills in one of the following profile lines: Business Informatics profile line (focusing on management processes in the service sector, smart services, IT consulting) or Media profile line (focusing on media production skills, particularly in 3D content creation, immersive media and studio video production).

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Digital Marketing

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How do I apply to Digital Marketing at Hochschule Schmalkalden?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Digital Marketing at Hochschule Schmalkalden

Is Digital Marketing at Hochschule Schmalkalden taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Digital Marketing programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Digital Marketing at Hochschule Schmalkalden? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Digital Marketing? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Schmalkalden — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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