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Bachelor German Law & Economics

General Management mit Spezialisierung Marketing-, Medien- und Eventmanagement

Bachelor of Arts (B.A.)

About the Program

This dual study program in Marketing, Media and Event Management focuses on the creative and innovative media and event industry. Students learn how to professionally plan events, manage media projects, and develop digital communication strategies. The program combines business knowledge with creative management approaches, covering content creation, PR strategies, and economic management of media companies. Graduates can pursue careers as event managers, media consultants, or project managers in agencies, companies, or cultural institutions.
Show the original English text
This dual study program in Marketing, Media and Event Management focuses on the creative and innovative media and event industry. Students learn how to professionally plan events, manage media projects, and develop digital communication strategies. The program combines business knowledge with creative management approaches, covering content creation, PR strategies, and economic management of media companies. Graduates can pursue careers as event managers, media consultants, or project managers in agencies, companies, or cultural institutions.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Media and Event Management

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Frequently Asked Questions

Quick answers about General Management mit Spezialisierung Marketing-, Medien- und Eventmanagement at Europäische Fachhochschule

Is General Management mit Spezialisierung Marketing-, Medien- und Eventmanagement at Europäische Fachhochschule taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the General Management mit Spezialisierung Marketing-, Medien- und Eventmanagement programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for General Management mit Spezialisierung Marketing-, Medien- und Eventmanagement at Europäische Fachhochschule?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying General Management mit Spezialisierung Marketing-, Medien- und Eventmanagement?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Europäische Fachhochschule — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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