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Technische Hochschule Augsburg
Master German Arts & Design

Identity Design

Master of Arts (M.A.)

Technische Hochschule Augsburg Augsburg · Bavaria

About the Program

The Master's program Identity Design focuses on collective identity and communication design. It explores how collective identity can be made tangible and experienced, what constitutes identity-creating communication, and the role of communication designers in this process. As the only Master's program in Germany that enables an in-depth engagement with the topic of identity in this form, it offers creative thinking, playing, and testing spaces for addressing questions of social, cultural, and economic significance. The three-semester program begins with sensitization to various forms of collective identity expression, followed by self-initiated or cooperative projects in the second semester, and concludes with a master's thesis. Graduates work as experts in the creative industry, in interdisciplinary design offices, corporate branding agencies, as communication professionals in companies and NGOs, and as facilitators of development and participation processes in public institutions.
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The Master's program Identity Design focuses on collective identity and communication design. It explores how collective identity can be made tangible and experienced, what constitutes identity-creating communication, and the role of communication designers in this process. As the only Master's program in Germany that enables an in-depth engagement with the topic of identity in this form, it offers creative thinking, playing, and testing spaces for addressing questions of social, cultural, and economic significance. The three-semester program begins with sensitization to various forms of collective identity expression, followed by self-initiated or cooperative projects in the second semester, and concludes with a master's thesis. Graduates work as experts in the creative industry, in interdisciplinary design offices, corporate branding agencies, as communication professionals in companies and NGOs, and as facilitators of development and participation processes in public institutions.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Identity Design

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How do I apply to Identity Design at Technische Hochschule Augsburg?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Identity Design at Technische Hochschule Augsburg

Is Identity Design at Technische Hochschule Augsburg taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Identity Design programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Identity Design at Technische Hochschule Augsburg? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Identity Design? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Augsburg — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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