Master
German + English
Social Sciences
Intercultural Advertising
Master of Arts (M.A.)
About the Program
The non-consecutive Master's program "Intercultural Advertising" combines language, culture and business. It brings together areas of advertising communication traditionally spread across various university subjects and faculties. Students have modules on marketing language and communication, intercultural business communication, marketing, management, market research, and business and advertising ethics. The program stands out due to its combination of current research and practical projects in the field of intercultural marketing. It is a German-Finnish double degree-Master where students spend one year at the Catholic University of Eichstätt-Ingolstadt and one year at the Åbo Akademi University in Turku (Finland), gaining both Finnish and German Master's degrees.
▶ Show the original English text
The non-consecutive Master's program "Intercultural Advertising" combines language, culture and business. It brings together areas of advertising communication traditionally spread across various university subjects and faculties. Students have modules on marketing language and communication, intercultural business communication, marketing, management, market research, and business and advertising ethics. The program stands out due to its combination of current research and practical projects in the field of intercultural marketing. It is a German-Finnish double degree-Master where students spend one year at the Catholic University of Eichstätt-Ingolstadt and one year at the Åbo Akademi University in Turku (Finland), gaining both Finnish and German Master's degrees.
Which Professions Does This Program Open Up?
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Intercultural Advertising
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How do I apply to Intercultural Advertising at Katholische Universität Eichstätt - Ingolstadt?
Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.
- Check requirements — Verify your degree is recognised + meet language/grade thresholds.
- Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
- Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
- Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
- Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.
Frequently Asked Questions
Quick answers about Intercultural Advertising at Katholische Universität Eichstätt - Ingolstadt
Is Intercultural Advertising at Katholische Universität Eichstätt - Ingolstadt taught in German or English? ▼
This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.
How much does the Intercultural Advertising programme cost? ▼
78 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.
What are the admission requirements for Intercultural Advertising at Katholische Universität Eichstätt - Ingolstadt? ▼
Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).
When is the application deadline? ▼
Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.
Can I work in Germany while studying Intercultural Advertising? ▼
Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.
How do I apply to Katholische Universität Eichstätt - Ingolstadt — directly or via uni-assist? ▼
Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.