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Hochschule Niederrhein
Bachelor German + English Law & Economics

International Marketing

Bachelor of Arts (B.A.)

About the Program

The unique feature of the Franco-German Bachelor's degree programme in International Marketing is that students obtain a double degree while specializing in marketing and international management. The program requires B2-level French language skills for the stay abroad at the partner university Université de Haute Alsace in Colmar. In addition to basic business knowledge, the programme teaches economics, mathematics, business law, business informatics, and key qualifications (business languages, international competence). Graduates acquire skills for future tasks in companies on the European and international labour market, particularly in Franco-German companies as product managers and marketing managers. After completing the degree, students can pursue the consecutive Franco-German Master's degree programme in International Marketing or other Master's programmes in business administration. The program includes 4 semesters at Hochschule Niederrhein and 2 semesters at the Université de Haute Alsace in France.
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The unique feature of the Franco-German Bachelor's degree programme in International Marketing is that students obtain a double degree while specializing in marketing and international management. The program requires B2-level French language skills for the stay abroad at the partner university Université de Haute Alsace in Colmar. In addition to basic business knowledge, the programme teaches economics, mathematics, business law, business informatics, and key qualifications (business languages, international competence). Graduates acquire skills for future tasks in companies on the European and international labour market, particularly in Franco-German companies as product managers and marketing managers. After completing the degree, students can pursue the consecutive Franco-German Master's degree programme in International Marketing or other Master's programmes in business administration. The program includes 4 semesters at Hochschule Niederrhein and 2 semesters at the Université de Haute Alsace in France.

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Subjects / Topic Areas

International Marketing

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Frequently Asked Questions

Quick answers about International Marketing at Hochschule Niederrhein

Is International Marketing at Hochschule Niederrhein taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing programme cost?

351 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing at Hochschule Niederrhein?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Niederrhein — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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