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Hochschule für Technik und Wirtschaft des Saarlandes
Bachelor German + English Law & Economics

Marketing and Market Research

Bachelor of Arts (B.A.)

About the Program

Marketing and Market Research is a module in the International Business Bachelor program. The course follows the European Credit Transfer System (ECTS) where each credit represents a workload of 30 hours. The teaching method combines lectures (V), exercises (U), practice (P), and/or projects (PA). The total workload includes face-to-face time, post-processing of lecture content, exercises, and exam preparation, distributed throughout the semester (summer term: 01.04-30.09, winter term: 01.10-31.03).
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Marketing and Market Research is a module in the International Business Bachelor program. The course follows the European Credit Transfer System (ECTS) where each credit represents a workload of 30 hours. The teaching method combines lectures (V), exercises (U), practice (P), and/or projects (PA). The total workload includes face-to-face time, post-processing of lecture content, exercises, and exam preparation, distributed throughout the semester (summer term: 01.04-30.09, winter term: 01.10-31.03).

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing

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Frequently Asked Questions

Quick answers about Marketing and Market Research at Hochschule für Technik und Wirtschaft des Saarlandes

Is Marketing and Market Research at Hochschule für Technik und Wirtschaft des Saarlandes taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing and Market Research programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing and Market Research at Hochschule für Technik und Wirtschaft des Saarlandes?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing and Market Research?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Technik und Wirtschaft des Saarlandes — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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