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Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
Bachelor German Law & Economics

Marketing

Bachelor of Arts (B.A.)

Hochschule für Wirtschaft und Gesellschaft Ludwigshafen Ludwigshafen am Rhein · Rhineland-Palatinate

About the Program

In our Marketing program, we offer you a uniquely deep and broad marketing education alongside the teaching of well-founded business management content. Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. They primarily relate to market, innovation, product and services, distribution, price, and communication. Marketing activities are directed at both domestic and international markets. Marketing and market-oriented leadership require not only functional skills but also change management abilities. Therefore, sustainable and effective marketing and the successful assumption of management functions in marketing are inconceivable without well-founded business and leadership knowledge. The curriculum is oriented towards current and future work and professional situations, imparting marketing-relevant qualifications necessary for meeting job requirements. In addition to practical general business management content, comprehensive marketing expertise is taught (especially in Digital Marketing, Sustainability, Marketing Management, and International Marketing). Furthermore, another focus is on marketing and economic psychology content.
▶ Show the original English text
In our Marketing program, we offer you a uniquely deep and broad marketing education alongside the teaching of well-founded business management content. Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. They primarily relate to market, innovation, product and services, distribution, price, and communication. Marketing activities are directed at both domestic and international markets. Marketing and market-oriented leadership require not only functional skills but also change management abilities. Therefore, sustainable and effective marketing and the successful assumption of management functions in marketing are inconceivable without well-founded business and leadership knowledge. The curriculum is oriented towards current and future work and professional situations, imparting marketing-relevant qualifications necessary for meeting job requirements. In addition to practical general business management content, comprehensive marketing expertise is taught (especially in Digital Marketing, Sustainability, Marketing Management, and International Marketing). Furthermore, another focus is on marketing and economic psychology content.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing

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How do I apply to Marketing at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Marketing at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen

Is Marketing at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen taught in German or English? ▼

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Wirtschaft und Gesellschaft Ludwigshafen — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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