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Hochschule für Angewandte Wissenschaften Hamburg
Bachelor German + English Law & Economics

Marketing Business Studies

Bachelor of Science (B.Sc.)

About the Program

Our Bachelor's degree course in Marketing/Business Studies provides you with a broad spectrum of knowledge and skills for marketing, from the analytical – for example, marketing research and accounting – to the creative, in areas like advertising and project management. The course aims to give future marketing managers the necessary business studies and technological knowledge, and courses in these two areas form the central foundations of the curriculum. The course's opening semesters supply a grounding in all specialist areas relevant to the subject: sales, production, financing, investment, accounting, law, economics, technology and business information systems, and statistics. In the second part of the course, the focus is on both theoretical and academic knowledge and the application of this knowledge as part of the practical phase. Students have the opportunity to explore areas like market research, product management, branding, digital marketing, and more. The fifth semester is spent doing an internship in Germany or abroad.
Show the original English text
Our Bachelor's degree course in Marketing/Business Studies provides you with a broad spectrum of knowledge and skills for marketing, from the analytical – for example, marketing research and accounting – to the creative, in areas like advertising and project management. The course aims to give future marketing managers the necessary business studies and technological knowledge, and courses in these two areas form the central foundations of the curriculum. The course's opening semesters supply a grounding in all specialist areas relevant to the subject: sales, production, financing, investment, accounting, law, economics, technology and business information systems, and statistics. In the second part of the course, the focus is on both theoretical and academic knowledge and the application of this knowledge as part of the practical phase. Students have the opportunity to explore areas like market research, product management, branding, digital marketing, and more. The fifth semester is spent doing an internship in Germany or abroad.

Application Requirements

* Alman öğrenciler için: Fachhochschulreife, Allgemeine Hochschulreife, Fachgebundene Hochschulreife veya benzeri bir yeterlilik
* Uluslararası öğrenciler için: Alman Abitur veya Fachhochschulreife'ye denk akademik yeterlilik
* Önceden kurs deneyimi gerekmez

Language Requirements

* İngilizce: Ortak Avrupa Referans Çerçevesi'nin B2 seviyesi
* Almanca: Uluslararası öğrenciler için C1 seviyesi gereklidir

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing

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Frequently Asked Questions

Quick answers about Marketing Business Studies at Hochschule für Angewandte Wissenschaften Hamburg

Is Marketing Business Studies at Hochschule für Angewandte Wissenschaften Hamburg taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Business Studies programme cost?

379 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Business Studies at Hochschule für Angewandte Wissenschaften Hamburg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Business Studies?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Angewandte Wissenschaften Hamburg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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