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Munich Business School
Bachelor German + English Law & Economics

Marketing Management Studies

Bachelor of Arts (B.A.)

About the Program

Marketing Management Studies is a program focused on planning, implementing, and monitoring marketing strategies and activities in businesses. The program offers the opportunity to dive deep into the world of marketing and develop a solid understanding of strategies, analysis, and creative approaches. Students learn how to successfully market products or services, including market research, advertising, sales promotion, and brand communication. The program prepares students for a successful career in marketing management across various industries including advertising, sales, market research, and product management.
Show the original English text
Marketing Management Studies is a program focused on planning, implementing, and monitoring marketing strategies and activities in businesses. The program offers the opportunity to dive deep into the world of marketing and develop a solid understanding of strategies, analysis, and creative approaches. Students learn how to successfully market products or services, including market research, advertising, sales promotion, and brand communication. The program prepares students for a successful career in marketing management across various industries including advertising, sales, market research, and product management.

Application Requirements

* Üniversite giriş yeterliliği (lise diploması veya dengi yeterlilik)
* Master programı için, başarıyla tamamlanmış bir Bachelor derecesi gereklidir
* İletişim becerileri esastır
* Analitik düşünme yetenekleri
* Tüketici davranışlarına ve güncel trendlere ilgi

Language Requirements

* Standart dışı gereksinimler: Başarılı iletişim için iyi İngilizce becerileri gereklidir

Required Documents

* gerekli_belgeler: sağlık sigortası kanıtı, İngilizce dil sertifikası, transkriptler ve nihai notları içeren Lise Diploması
* diğer_detaylar: öğrenci kimliği için dijital fotoğraf (100x130 px)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing Management

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Frequently Asked Questions

Quick answers about Marketing Management Studies at Munich Business School

Is Marketing Management Studies at Munich Business School taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Management Studies programme cost?

6.180 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Management Studies at Munich Business School?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Management Studies?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Munich Business School — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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