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Johannes Gutenberg-Universität Mainz
Master German Social Sciences

Media Management

Master of Arts (M.A.)

Johannes Gutenberg-Universität Mainz Mainz · Rhineland-Palatinate

About the Program

The Media Management Master's program focuses on understanding the dynamics of the media industry through an economic lens. Students learn about the challenges and opportunities in the business of information, entertainment, and communication, with emphasis on economic, organizational, and social frameworks of media. The program combines communication science and economic perspectives, teaching students to analyze markets, learn management techniques, and reflect on the social role of media organizations. This interdisciplinary approach qualifies graduates for both optimizing business processes and developing innovative solutions. The program features a unique combination of theory and practice, with research seminars to deepen scientific understanding and work on real business cases to prepare for practical industry challenges. Students acquire theoretical foundations in lectures and seminars, which they apply practically in exercises and projects. A mandatory internship in a media company provides professional experience, and an optional semester abroad expands international perspectives.
▶ Show the original English text
The Media Management Master's program focuses on understanding the dynamics of the media industry through an economic lens. Students learn about the challenges and opportunities in the business of information, entertainment, and communication, with emphasis on economic, organizational, and social frameworks of media. The program combines communication science and economic perspectives, teaching students to analyze markets, learn management techniques, and reflect on the social role of media organizations. This interdisciplinary approach qualifies graduates for both optimizing business processes and developing innovative solutions. The program features a unique combination of theory and practice, with research seminars to deepen scientific understanding and work on real business cases to prepare for practical industry challenges. Students acquire theoretical foundations in lectures and seminars, which they apply practically in exercises and projects. A mandatory internship in a media company provides professional experience, and an optional semester abroad expands international perspectives.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Media Management

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How do I apply to Media Management at Johannes Gutenberg-Universität Mainz?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Media Management at Johannes Gutenberg-Universität Mainz

Is Media Management at Johannes Gutenberg-Universität Mainz taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Media Management programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Media Management at Johannes Gutenberg-Universität Mainz? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Media Management? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Johannes Gutenberg-Universität Mainz — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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