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Hochschule für angewandte Wissenschaften Ansbach
Master German Social Sciences

Public Relations and Corporate Development

Master of Arts (M.A.)

About the Program

The Master's programme in Public Relations and Corporate Development (PUK) offers unique practical relevance for students seeking a career in PR. The program teaches strategic communication, press relations, digital communication, organisation and management, media and communication psychology, and crisis communication. It is characterized by strong practical relevance, with students working in small groups on projects in cooperation with renowned companies. The program stands for a balanced relationship between theory and practice as well as applied research, with research focuses on health communication, crisis communication, personal branding and sports communication. The course content rests on three module groups: PR and UK theory modules, PR and UK practice modules, and PR and UK interdisciplinary modules.
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The Master's programme in Public Relations and Corporate Development (PUK) offers unique practical relevance for students seeking a career in PR. The program teaches strategic communication, press relations, digital communication, organisation and management, media and communication psychology, and crisis communication. It is characterized by strong practical relevance, with students working in small groups on projects in cooperation with renowned companies. The program stands for a balanced relationship between theory and practice as well as applied research, with research focuses on health communication, crisis communication, personal branding and sports communication. The course content rests on three module groups: PR and UK theory modules, PR and UK practice modules, and PR and UK interdisciplinary modules.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Public Relations and Corporate Communication

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Frequently Asked Questions

Quick answers about Public Relations and Corporate Development at Hochschule für angewandte Wissenschaften Ansbach

Is Public Relations and Corporate Development at Hochschule für angewandte Wissenschaften Ansbach taught in German or English?

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Public Relations and Corporate Development programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Public Relations and Corporate Development at Hochschule für angewandte Wissenschaften Ansbach?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Public Relations and Corporate Development?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für angewandte Wissenschaften Ansbach — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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