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Munich Business School
Master English Law & Economics

International Marketing

Master of Arts (M.A.)

About the Program

The International Marketing concentration on the International Business master's program prepares students for a successful, international career in the field of marketing. Students receive in-depth teaching on the topics of market research, communication and sales, exploring challenges posed by globalized markets and the digital world. The program covers strategic marketing, operational marketing, marketing controlling, and market research. Students learn how to plan and implement successful marketing campaigns, analyze and solve marketing-related problems, and make effective use of modern tools in digital marketing communication. The program includes interactive lectures and a business project with a real company, providing practical experience and valuable business contacts.
Show the original English text
The International Marketing concentration on the International Business master's program prepares students for a successful, international career in the field of marketing. Students receive in-depth teaching on the topics of market research, communication and sales, exploring challenges posed by globalized markets and the digital world. The program covers strategic marketing, operational marketing, marketing controlling, and market research. Students learn how to plan and implement successful marketing campaigns, analyze and solve marketing-related problems, and make effective use of modern tools in digital marketing communication. The program includes interactive lectures and a business project with a real company, providing practical experience and valuable business contacts.

Application Requirements

* Bachelor derecesi (180 ECTS veya üzeri)
* İşletmeyle ilgili bir alanda derecesi olan adaylar doğrudan programa başlayabilir
* İşletme derecesi olmayan adayların bir Pre-Master's kursunu tamamlaması gerekir

Language Requirements

* TOEFL iBT & Home Edition: min. 85 (yazma bölümünde min. 22, diğer tüm bölümlerde min. 20)
* IELTS & IELTS Online: min. 6.5 seviyesi – Academic Module
* ELS English for Academic Purposes: Advanced Level 112
* Duolingo English Test: Genel Puan 115 veya üzeri
* Pearson PTE Academic: Genel Puan 56 veya üzeri
* Cambridge: B2 First veya üzeri
* Standart dışı gereksinimler: Eğitimlerini İngilizce olarak tamamlamış veya ilk akademik derecelerini İngilizce olarak almış adaylar için İngilizce yeterlilik testi muaf tutulabilir

Required Documents

* İngilizce dil sertifikası (TOEFL, IELTS veya İngilizce konuşulan bir kurumdan alınan nihai Diploma)
* Transkriptler ve nihai notları içeren Bachelor Sertifikası
* Öğrenci kimliği için dijital fotoğraf

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

International Marketing

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Frequently Asked Questions

Quick answers about International Marketing at Munich Business School

Is International Marketing at Munich Business School taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing programme cost?

8.580 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing at Munich Business School?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Munich Business School — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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