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Hochschule für Angewandte Wissenschaften Hamburg
Master German Law & Economics

Marketing and Innovation Management

Master of Science (M.Sc.)

About the Program

The Master's degree course in Marketing and Innovation Management focuses on three key developments: digital transformation, technological change, and artificial intelligence, which are bringing rapid change to the business world and marketing practice. The program revolves around three central specialist subjects: marketing management, technology management, and digital expertise. The three-semester curriculum covers integrated marketing, CRM/data insights, technology and innovation management, digital marketing and generative AI, ethics and sustainability, management accounting, HR and legal issues. The first semester focuses on fundamental aspects of integrated marketing strategies, technology and innovation management challenges, and consumer behavior. The second semester allows deeper engagement with topics including integrated marketing tools, management accounting, and legal aspects. In the third semester, students complete their Master thesis.
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The Master's degree course in Marketing and Innovation Management focuses on three key developments: digital transformation, technological change, and artificial intelligence, which are bringing rapid change to the business world and marketing practice. The program revolves around three central specialist subjects: marketing management, technology management, and digital expertise. The three-semester curriculum covers integrated marketing, CRM/data insights, technology and innovation management, digital marketing and generative AI, ethics and sustainability, management accounting, HR and legal issues. The first semester focuses on fundamental aspects of integrated marketing strategies, technology and innovation management challenges, and consumer behavior. The second semester allows deeper engagement with topics including integrated marketing tools, management accounting, and legal aspects. In the third semester, students complete their Master thesis.

Application Requirements

* Gerekli minimum derece: Ekonomi veya ilgili bir alanda (işletme bilişimi, işletme matematiği, endüstri mühendisliği) en az yedi dönemlik (210 AKTS) mesleki yeterlilik sağlayan bir Bachelor veya Diplom derecesi programının başarıyla tamamlanması
* Önceki dereceden ilgili modüller: Pazarlama ile bağlantılı en az 8 AKTS
* 180 AKTS Bachelor derecesine sahip öğrenciler, diğer gereksinimler karşılandığı ve yer olduğu takdirde değerlendirilebilir (eksik 30 AKTS ilk iki dönem içinde tamamlanmalıdır)
* Şansları artırabilecek isteğe bağlı belgeler: En az 20 haftalık staj veya ilgili mesleki deneyim kanıtı, motivasyon mektubu, özgeçmiş

Language Requirements

* İngilizce: B2 seviyesi gereklidir
* Almanca: Tanınmış bir dil testi (Goethe Institut C1, TestDaF 4, telc C1 Hochschule, DSH2, Deutsches Sprachdiplom KMK, Kleines veya Großes Sprachdiplom Goethe-Institut) aracılığıyla yeterlilik kanıtı

Required Documents

* Gerekli belgeler: Bachelor veya Diplom derecesi kanıtı (210 AKTS), pazarlamada ilgili modüllerin kanıtı (8 AKTS), İngilizce dil becerileri kanıtı (B2)
* Yabancı başvuru sahipleri için: Almanca dil yeterliliği kanıtı
* İsteğe bağlı belgeler: Staj veya mesleki deneyim kanıtı, motivasyon mektubu, özgeçmiş

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing and Innovation Management

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Frequently Asked Questions

Quick answers about Marketing and Innovation Management at Hochschule für Angewandte Wissenschaften Hamburg

Is Marketing and Innovation Management at Hochschule für Angewandte Wissenschaften Hamburg taught in German or English?

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing and Innovation Management programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing and Innovation Management at Hochschule für Angewandte Wissenschaften Hamburg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing and Innovation Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Angewandte Wissenschaften Hamburg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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