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Technische Hochschule Augsburg
Master German + English Law & Economics

Marketing-Management Digital

Master of Arts (M.A.)

About the Program

The Master's program in Marketing-Management Digital provides up-to-date qualifications and prepares students for specialist and management tasks in product, marketing, sales or communication management in a digitally-oriented company in industry or services. The program combines knowledge and competencies with a focus on technology-oriented marketing management, planning and use of digital marketing instruments, analytical handling of large amounts of data, as well as data protection and industrial property rights. Students also receive special skills through electives in intercultural, social competencies, new working methods or business planning.
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The Master's program in Marketing-Management Digital provides up-to-date qualifications and prepares students for specialist and management tasks in product, marketing, sales or communication management in a digitally-oriented company in industry or services. The program combines knowledge and competencies with a focus on technology-oriented marketing management, planning and use of digital marketing instruments, analytical handling of large amounts of data, as well as data protection and industrial property rights. Students also receive special skills through electives in intercultural, social competencies, new working methods or business planning.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing Management

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Frequently Asked Questions

Quick answers about Marketing-Management Digital at Technische Hochschule Augsburg

Is Marketing-Management Digital at Technische Hochschule Augsburg taught in German or English?

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing-Management Digital programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing-Management Digital at Technische Hochschule Augsburg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing-Management Digital?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Augsburg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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