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Hochschule für Wirtschaft und Recht Berlin
Master German + English Law & Economics

Marketing Management (German/English)

Master of Arts (M.A.)

Hochschule für Wirtschaft und Recht Berlin Berlin · Berlin

About the Program

This consecutive Master's degree programme is based on a broad-based Economic training with a practice-led approach to Marketing Management. The course places a particular focus on the increasing digitalization of marketing and the significance of Brand Management. Further foci include the development and application of advanced market research skills. Students of this course learn how to plan, manage and implement marketing measures. It assumes a Bachelor's (or Diplom) level understanding of the issues involved and proceeds systematically to build on them. The interactive teaching modules through which the course is taught create room for the independent development of creative solutions and presentational skills requisite to a career in marketing management. Half of the modules are taught in English. Graduates of this programme are qualified to perform cross-sector specialist and management tasks in international companies and other institutions.
▶ Show the original English text
This consecutive Master's degree programme is based on a broad-based Economic training with a practice-led approach to Marketing Management. The course places a particular focus on the increasing digitalization of marketing and the significance of Brand Management. Further foci include the development and application of advanced market research skills. Students of this course learn how to plan, manage and implement marketing measures. It assumes a Bachelor's (or Diplom) level understanding of the issues involved and proceeds systematically to build on them. The interactive teaching modules through which the course is taught create room for the independent development of creative solutions and presentational skills requisite to a career in marketing management. Half of the modules are taught in English. Graduates of this programme are qualified to perform cross-sector specialist and management tasks in international companies and other institutions.

Application Requirements

* Akredite bir üniversiteden İşletme alanında Bachelor veya eşdeğer bir derece
* En az 210 kredi puanı (180 kredisi olan adayların ek 30 kredi alması gerekecektir)
* Toplamda en az 15 ECTS değerinde Pazarlama alanında lisans modüllerini tamamladığına dair kanıt
* İngilizce motivasyon mektubu
* İngilizce özgeçmiş
* Faydalı ancak zorunlu değil: Çalışma alanında iş deneyimi kanıtı (minimum bir yıl), 600 puanın üzerinde GMAT/GMAT Focus skoru

Language Requirements

* İngilizce: standartlaştırılmış test ile kanıtlanmış yüksek B2 seviyesi (TOEFL iBT minimum skor 83, IELTS minimum skor 6.0, TOEIC Four Skills minimum skor 1200, PTE Academic minimum skor 67, Cambridge English Scale minimum skor 170, Oxford Test of English minimum skor 126, UNIcert II)
* Almanca: CEFR (Ortak Avrupa Referans Çerçevesi) minimum C1 seviyesi
* Not: Minimum iki dönem tamamen İngilizce eğitim aldıysanız veya bir GMAT'e sahipseniz İngilizce sertifikası gerekmez

Required Documents

* Bachelor veya eşdeğer derece sertifikası
* Not dökümü (Transcript of records)
* İngilizce dil becerileri kanıtı (TOEFL, IELTS, TOEIC, PTE, Cambridge, Oxford veya UNIcert II)
* Almanca dil yeterliliği kanıtı (C1 seviyesi)
* İngilizce motivasyon mektubu
* İngilizce özgeçmiş
* İsteğe bağlı: İş deneyimi kanıtı, GMAT/GMAT Focus skoru

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

See Law & Economics professions "Marketing Management"
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Subjects / Topic Areas

Marketing Management

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How do I apply to Marketing Management (German/English) at Hochschule für Wirtschaft und Recht Berlin?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Marketing Management (German/English) at Hochschule für Wirtschaft und Recht Berlin

Is Marketing Management at Hochschule für Wirtschaft und Recht Berlin taught in German or English? ▼

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Management programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Management at Hochschule für Wirtschaft und Recht Berlin? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Management? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Wirtschaft und Recht Berlin — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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