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EBS Universität für Wirtschaft und Recht
Master English Law & Economics

Marketing

Master of Science (M.Sc.)

About the Program

In the digital age, marketing is no longer just about isolated advertising or communication measures, but about the holistic and strategic approach taken to managing a company's customer relationships. The Master in Marketing degree programme enables students to get to the heart of complex market demands and make data-based decisions about relevant strategies, while making space for creative solutions. Students will familiarize themselves with essential instruments and strategies and work on real company projects. This combination of theory and practice, taught by high-calibre experts from the scientific community and business world, prepares students for the marketing challenges of the future. The program includes an onboarding project with notable companies, marketing consulting field study, and various core and elective modules covering marketing essentials, consumer behavior, branding, marketing analytics, and more.
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In the digital age, marketing is no longer just about isolated advertising or communication measures, but about the holistic and strategic approach taken to managing a company's customer relationships. The Master in Marketing degree programme enables students to get to the heart of complex market demands and make data-based decisions about relevant strategies, while making space for creative solutions. Students will familiarize themselves with essential instruments and strategies and work on real company projects. This combination of theory and practice, taught by high-calibre experts from the scientific community and business world, prepares students for the marketing challenges of the future. The program includes an onboarding project with notable companies, marketing consulting field study, and various core and elective modules covering marketing essentials, consumer behavior, branding, marketing analytics, and more.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing

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Frequently Asked Questions

Quick answers about Marketing at EBS Universität für Wirtschaft und Recht

Is Marketing at EBS Universität für Wirtschaft und Recht taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing programme cost?

7.950 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing at EBS Universität für Wirtschaft und Recht?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to EBS Universität für Wirtschaft und Recht — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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