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Arden University
Master English Law & Economics

Strategic Digital Marketing

Master of Science (M.Sc.)

About the Program

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. Taking a modern, global, and practice-based approach, this master's in strategic digital marketing is regularly updated to reflect the latest insights from leading industry experts and academics. Throughout the course, you'll have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. This provides the skill set you'll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment.
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This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity. Taking a modern, global, and practice-based approach, this master's in strategic digital marketing is regularly updated to reflect the latest insights from leading industry experts and academics. Throughout the course, you'll have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. This provides the skill set you'll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment.

Application Requirements

* Minimum ikinci sınıf (2.2) veya eşdeğeri bir Birleşik Krallık Bachelor derecesi
* HND/HNC/Dip HE sahibi, üç ila dört yıllık güçlü profesyonel iş deneyimine ve yönetsel/denetleyici sorumluluklara dair kanıta sahip bireyler de başvurmaya teşvik edilir
* Resmi nitelikleri olmayan ancak herhangi bir disiplinde en az beş yıllık ilgili yönetsel deneyime sahip adaylar da başvurabilir

Language Requirements

* IELTS: Online Öğrenim için 6.5 (her bir bölümde 6.0'dan az olmamak üzere)
* IELTS: Birleşik Krallık veya Berlin'deki Karma Öğrenim için 6.0 (her bir bölümde 5.5'ten az olmamak üzere)
* TOEFL iBT: Online Öğrenim için 90
* TOEFL iBT: Birleşik Krallık veya Berlin'deki Karma Öğrenim için 60-78
* Standart dışı gereksinimler: Daha önceki İngilizce eğitimine dair kanıt; Öğretim Dilinin İngilizce olduğunu gösteren bir mektup kabul edilebilir

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Digital Marketing

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Frequently Asked Questions

Quick answers about Strategic Digital Marketing at Arden University

Is Strategic Digital Marketing at Arden University taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Strategic Digital Marketing programme cost?

10.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Strategic Digital Marketing at Arden University?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Strategic Digital Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Arden University — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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