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Master English Law & Economics

Strategic Marketing Management

Master of Arts (M.A.)

German International School of Management and Administration (GISMA) Berlin · Berlin Location: Munich

About the Program

The strategic role of marketing management has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams. The program covers multiple subject areas under the umbrella of marketing management and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research. The Master's degree in Strategic Marketing includes practice-oriented courses, an integrated 12-week internship, a semester abroad and a market research project to help you develop your marketing-related and problem-solving skills.
▶ Show the original English text
The strategic role of marketing management has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams. The program covers multiple subject areas under the umbrella of marketing management and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research. The Master's degree in Strategic Marketing includes practice-oriented courses, an integrated 12-week internship, a semester abroad and a market research project to help you develop your marketing-related and problem-solving skills.

Application Requirements

* Lisans derecesi (en az 180 ECTS)
* İş bilimleri alanında en az 30 ECTS puanı
* B2 seviyesine eşdeğer İngilizce dil becerileri
* Çevrimiçi kabul sürecinin (vaka çalışması sunumu ve mülakat) başarıyla tamamlanması
* Numerus clausus (NC) gerekmez
* GMAT veya GPA gerekmez

Language Requirements

* TOEFL: 80 (internet tabanlı)
* IELTS: 6.0
* Cambridge: FCE
* Standart dışı gereksinimler: İngiliz Dili ve Edebiyatı derecesi veya İngilizce eğitim veren bir yükseköğretim programında en az 30 ECTS veya anadili İngilizce olduğunu kanıtlama

Required Documents

* Özgeçmiş (CV)
* Ulusal kimlik kartının kopyası
* Dijital pasaport fotoğrafı (renkli, jpg formatında, yüksek çözünürlüklü)
* Motivasyon mektubu
* İlk derece sertifikasının onaylı (tasdikli) kopyası (İngilizce veya Almanca)
* Not dökümü (derece sertifikası henüz mevcut değilse)
* İngilizce dil bilgisi kanıtı
* Almanya'da sağlık sigortası kanıtı (daha sonra sunulabilir)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

See Law & Economics professions "Marketing Management"
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Subjects / Topic Areas

Marketing Management

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How do I apply to Strategic Marketing Management at German International School of Management and Administration (GISMA)?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Strategic Marketing Management at German International School of Management and Administration (GISMA)

Is Strategic Marketing Management at German International School of Management and Administration (GISMA) taught in German or English? ▼

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Strategic Marketing Management programme cost? ▼

6.480 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Strategic Marketing Management at German International School of Management and Administration (GISMA)? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Strategic Marketing Management? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to German International School of Management and Administration (GISMA) — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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