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Master English Law & Economics

Strategic Sports Management

Master of Arts (M.A.)

About the Program

The Strategic Sports Management Master's program trains students for management positions in the sports sector, a global growth market with above-average growth potential. The program provides a sound theoretical management basis followed by practical application to the sports industry. It focuses on global future topics in sports such as strategic and practical subject areas including leadership, digitalization, sustainability, integrative management, health and tourism, and consulting. The program prepares students for careers in sports organizations (professional sports, sport federations, sports clubs), sporting goods manufacturers, marketing agencies, management consultancies, health insurance companies, sports facility operators, event agencies, travel providers, and sports media.
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The Strategic Sports Management Master's program trains students for management positions in the sports sector, a global growth market with above-average growth potential. The program provides a sound theoretical management basis followed by practical application to the sports industry. It focuses on global future topics in sports such as strategic and practical subject areas including leadership, digitalization, sustainability, integrative management, health and tourism, and consulting. The program prepares students for careers in sports organizations (professional sports, sport federations, sports clubs), sporting goods manufacturers, marketing agencies, management consultancies, health insurance companies, sports facility operators, event agencies, travel providers, and sports media.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Sports Management

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Frequently Asked Questions

Quick answers about Strategic Sports Management at German International School of Management and Administration (GISMA)

Is Strategic Sports Management at German International School of Management and Administration (GISMA) taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Strategic Sports Management programme cost?

6.480 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Strategic Sports Management at German International School of Management and Administration (GISMA)?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Strategic Sports Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to German International School of Management and Administration (GISMA) — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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